Market

How to Make Sure What You Sell Is What the Market Needs
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Why is there so much fuss about marketers having to be knowledgeable about value chain analysis? We could easily just go around using strong advertising strategies. That, however, is not all that is required for a sound business strategy. The more knowledge you have about the interaction of your product or service with potential customers […]

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11 College Degrees That Can Make You Feel Easier in the Job Market
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If there’s anything that could stick to an individual all throughout his life and earn him some respect, it’s education. Education makes an individual a better person. It adds depth to you, brings out values and sensibilities while polishing your intellectual and logical abilities. It’s summer and as we soak in the glory of ripe, […]

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Forget Millennials. 7 Reasons Why Baby Boomers Are the Ideal Target Market.
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There’s a lot of buzz about millennials today and how to #market to them. Marketers often tell you that to appeal to #millennials, you need to get on Snapchat and other popular social channels. You need to learn how to create a video that will go viral. You need to make sure you&8217;ve got enough […]

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How Startups Can Analyze Market Fast And Accurate: The Porter's Five Forces
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If you are looking to start a business but are unfamiliar with the potential profitability in the industry, this simple tool is the perfect one for you to start with — Porter’s #Five #Forces Model is an effective tool to evaluate the existing #market. And if sometimes you are asked to #analyze a market and identify […]

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The 5 Best Tools You Should Be Using to Market Your Local Business
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Mobile devices and #local searches go together like peanut butter and jelly. If you’re a local #business, guess what method people use to find you? They’re looking for your business on their mobile devices. If you’re not aware of this or optimizing for it, you’re leaving money on the table. Smartphones and tablets have made […]

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