How to Make Sure What You Sell Is What the Market Needs

Why is there so much fuss about marketers having to be knowledgeable about value chain analysis? We could easily just go around using strong advertising strategies. That, however, is not all that is required for a sound business strategy. The more knowledge you have about the interaction of your product or service with potential customers the easier it will be for you to pair up company potential with customer requirement. If you are a winner at that, you are a winner at marketing! Michael Porter in his book, “Competitive Advantage”,…

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11 College Degrees That Can Make You Feel Easier in the Job Market

If there’s anything that could stick to an individual all throughout his life and earn him some respect, it’s education. Education makes an individual a better person. It adds depth to you, brings out values and sensibilities while polishing your intellectual and logical abilities. It’s summer and as we soak in the glory of ripe, aromatic mangoes and vacations, it’s also the occasion where you start looking out for good courses to pursue. To secure your future and fulfil your dreams. Look no more. We brings to you the 12…

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Forget Millennials. 7 Reasons Why Baby Boomers Are the Ideal Target Market.

There’s a lot of buzz about millennials today and how to #market to them. Marketers often tell you that to appeal to #millennials, you need to get on Snapchat and other popular social channels. You need to learn how to create a video that will go viral. You need to make sure you&8217;ve got enough of a balance of the ordinary and extraordinary in the messages you try to deliver. You can’t #forget to make remarks about making a real difference in the world. While we, as marketers, can do…

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How Startups Can Analyze Market Fast And Accurate: The Porter's Five Forces

If you are looking to start a business but are unfamiliar with the potential profitability in the industry, this simple tool is the perfect one for you to start with — Porter’s #Five #Forces Model is an effective tool to evaluate the existing #market. And if sometimes you are asked to #analyze a market and identify its major competitors but you are struggling on where to begin; or, if you are looking to raise your company’s competitiveness in the industry, the Porter’s Five Forces Models could then be your remedy. What…

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The 5 Best Tools You Should Be Using to Market Your Local Business

Mobile devices and #local searches go together like peanut butter and jelly. If you’re a local #business, guess what method people use to find you? They’re looking for your business on their mobile devices. If you’re not aware of this or optimizing for it, you’re leaving money on the table. Smartphones and tablets have made it easier than ever before for prospective customers to search for businesses in their areas and to find any pertinent information to influence their purchasing decisions. In fact, “60 percent of American adults use smartphones…

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