Your Life Needs Strategy and Tactics, Just Like Any Games

Southwest Airlines has been around since 1966, and is generally considered one of the better airlines in the industry. While some airlines focus on big, potentially expensive amenities, Southwest focused its business model on cheaper flights and painless “commuter”-type flights for people who wanted to get from A to B with no fuss. Over time, Southwest’s business model has increasingly become the industry standard for airlines.[1] Southwest’s broader #strategy was cheaper, easier-to-get flights. But strategy is meaningless without #tactics. (Some call this “execution.”) To get cheaper flights, they reduced flight…

Read More

These 2 Ridiculously Simple Tactics Will Boost Your Conversion Rates by Next Tuesday, Guaranteed

If there’s one thing I hear all the time, it’s this: “Neil, I just want to get more conversions from my website.” That’s it. That’s the big one. I get it. #Conversion #rates are notoriously low. By vertical. Low. By channel. Low. By device. Low. It doesn’t matter whether I’m talking with a group of startup entrepreneurs in San Francisco, a meetup of marketers in Sao Paulo, or a team of e-commerce geeks in Seattle, everyone wants more conversions. Heck, I want more conversions too! Are there some #simple ways…

Read More

5 Tactics to Appear in the Search Results That Don’t Require a Lot of Work

SEO doesn’t discriminate. For brands that “get it” and have the know-how and resources, the coveted first page rankings are ripe for the picking. But let’s be honest. SEO is back-breaking and often mind-numbing #work. With a plethora of continually growing ranking factors and algorithm updates, staying on top is a daunting task. But it doesn’t have to be. Quite a few SEO #tactics—requiring only marginal effort and little time—can help you #appear in the #search #results. I’m not saying that laziness and a half-hearted effort will get your brand…

Read More

18 SEO Tactics That Take Only 30 Minutes Each

I feel SEO has a reputation for being meticulous and painstaking. And perhaps that’s true to a certain extent. The initial phases of an SEO campaign can, in fact, be grueling. There’s on-site SEO, off-site SEO, and—everyone’s favorite—technical SEO. So, yeah, it can be kind of a pain. But here’s the thing. There is a multitude of “quick fix” SEO #tactics that #take hardly any time. Many can be completed within 30 #minutes. Now, I’m not going to tell you that any specific technique will bring about massive results on…

Read More

These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months

You don’t need me to tell you how potent content marketing is. I could spout off a laundry list of stats, e.g., “conversion rates are nearly 6x higher for content marketing adopters than non-adopters” or “content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.” You get it. But the term “content marketing” is a wide umbrella, encompassing a nearly infinite number of strategies and variations. What you really need to know is which content marketing tactics will get you legitimate results—which ones will…

Read More

5 Clever Tactics to Use When Dealing with an Insurance Company

The purpose of an #insurance #company is to provide financial compensation that will allow you to get on with life after an accident. However, these companies aren’t eager to meet their obligations, so they often resort to a variety of tactics in order to minimize or even deny your claim completely. Please note that in some cases, a denied claim is considered an administrative problem and might be taken to court. There is an official appeal process you can follow that would force the insurer to respond. The company should…

Read More

14 Advanced SEO Tactics That Your Competition Doesn’t Know About

Believe it or not, SEO is still an ultra-powerful tool in 2016. I posted recently that SEO isn’t dead—far from it. If Google is still taking it seriously after all these years, you should too. In fact, SEO might be more powerful than ever, and for one simple reason: Most sites are neglecting their SEO. A lot of people have convinced themselves that SEO isn’t worth pursuing. Others tell themselves it shouldn’t be a priority. It’s an easy mistake to make, and believe me, I’ve been there. I wasted time…

Read More
default-poup